A high-impact website for your service business
Finally, create & launch the website that consistently drives traffic, converts leads, & boosts sales
…even if your tech skills are stuck in the 90s, the blinking cursor gives you hives, and you have a marketing team: party of one.
In 2025, your website is your #1 way to turn strangers into paying clients — drives traffic, converts leads, & boosts sales
...If you get it right.
Whether your site is a brand-spankin’ new professionally designed masterpiece, a DIY arts n’ craft project, or, well, nonexistent…
If it’s not making you money…
What’s the point?
A website that rakes in clients day and night doesn’t magically appear when you click “publish.”
To seamlessly guide leads from “hello” to “heck yes!”, your site needs the perfect blend of message and strategy. And that’s where most businesses get stuck.
Because even if you hired the most creative web designer in the world, if your message misses the mark, you’ll have a gorgeous site…with zero sales. Ouch.
We’ve all been there:
- Cringing at sky-high bounce rates
- Scrambling to hide a site that's straight outta 1999
- Enviously eyeing competitors' polished sites that you just know are snagging all the clients
So you roll up your sleeves, determined to fix it yourself. But then it hits you — what the heck should you actually put on your site?!
Suddenly, wrestling with tech seems easier than becoming an overnight copywriting pro.
Before you know it, you’re deep in DIY hell, pulling your hair out at 2am over a WordPress catastrophe…just praying to the internet gods that your homepage will load.
Sound familiar? I call it…
‘The Profit-Killing Website Catch-22'
Because even if you become technologically competent enough to get a website live, but there are no leads…
There’s no one to convert.
And if you have the slickest copy and sharpest strategy in the world, but your site never goes live…
You’ll never have any sales.
I see this dilemma halt service-based businesses dead in their tracks all the time.
But when you follow time-tested and psychology-backed formulas for crafting clear, simple, and effective messaging…
Strategically place those messages to coach your visitors toward a buying decision…
All of a sudden–you’ll transform your site from just another tab in the browser to your most persuasive salesperson, speaking directly to your customers’ needs and desires.
Because at the end of the day,
the site with the best message wins.
And that is exactly what you’ll find inside…
Easy-to-understand & even easier-to-follow, step-by-step training to write, design, and build your website.
Everything you need to create a strategic website that generates leads, converts clients, and drives revenue without the tech disasters, “what do I write?” blank page meltdown, or $$$ investment…
Even if WordPress makes your blood pressure rise, time is a luxury you don’t have, and everyone is telling you to “just get on TikTok.”
So far the The Launchpad has helped 2932 service business owners automate client generation with their website.
Linda Barutha
SEO Expert & Online Visibility Strategist
”My site is now on page 1 of Google and my conversion rate has gone up because my messaging to my ideal client is resonating with them and it feels awesome.”
Mark
Mark
”I have a much more professional and custom website that I’m proud of.”
Mark
”I now get calls booked via the website and they’re quality calls not time wasters.”
Mark
The Profitable Website Launchpad is your secret weapon to a website that works as hard as you do.
Wanna know what's inside?
Here’s what you’re going to accomplish…
Step 1:
Clarify your message
Stop guessing what your dream clients want to hear. In this step, you’ll gain total clarity on how to communicate your value in a way that magnetically attracts your ideal customers.
- Use powerful AI research to uncover your perfect client's deepest desires & most painful problems
- Pinpoint the unique superpowers that set you apart
- Articulate an irresistible offer they can't say no to
Step 2:
Craft copy that converts
Think you need to be a master wordsmith to write high-converting copy? Think again. Even if you don’t consider yourself a writer, this step makes it easy to create authentic, compelling words that sell.
- Use powerful AI research to uncover your perfect client's deepest desires & most painful problems
- Pinpoint the unique superpowers that set you apart
- Articulate an irresistible offer they can't say no to
Step 3:
Automate Your Lead Generation
- Choose the perfect lead magnet to reel in your ideal customers
- Harness the power of email marketing to build know-like-trust
- Set up the system that will grow your list and make sales while you sleep
Step 4:
It’s time to build!
Tech have you feeling stuck? Not anymore. Watch over my shoulder as I demystify every detail of getting your new site live:
You’ll have bite-size straightforward tutorials to:
- Use powerful AI research to uncover your perfect client's deepest desires & most painful problems
- Pinpoint the unique superpowers that set you apart
- Articulate an irresistible offer they can't say no to
By the end of this module, you’ll have walked, one video at a time, through every last stress-free detail needed to design, build, and create your client-converting, profit-generating website.
You’ll have a brand new site live and out in the wild, bringing in leads, landing clients, impressing your friends, and leaving the competition asking, “Who did they hire???”
Support, Coaching & Community
But even with powerful strategies, clear-cut tutorials, and simple action steps, sometimes you just need to phone a friend (or an expert). That’s why every single PWL student gets three months of access to expert support, live Q&A sessions, and an exclusive community. So you never feel stuck as you write and create your site. And you can continue to track, optimize, and update long after launch day.
When you join PWL, you get instant access to:
01.
LIVE Weekly Q&A with Wes
Stuck on a headline, wondering which lead magnet will work best, or need a second pair of eyes on your new homepage? Bring it all to our weekly live Q&A. I’ll be there to give you personalized feedback and keep you moving toward the finish line. (90 day access that begins when you’re ready.)
02.
PWL Private Facebook Community
Stuck on a headline, wondering which lead magnet will work best, or need a second pair of eyes on your new homepage? Bring it all to our weekly live Q&A. I’ll be there to give you personalized feedback and keep you moving toward the finish line. (90 day access that begins when you’re ready.)
03.
'Wes-Bot' AI Assistant
Stuck on a headline, wondering which lead magnet will work best, or need a second pair of eyes on your new homepage? Bring it all to our weekly live Q&A. I’ll be there to give you personalized feedback and keep you moving toward the finish line. (90 day access that begins when you’re ready.)
“We made a huge, huge change online and in our marketing in the last year [after taking PWL.] Those that are coming through are signing up. They’re so much more qualified.
And that’s what we wanted. So that for us was a huge shift.
We didn’t know if we could be successful in this avenue, but it’s absolutely working for us. We’re just kind of like, almost like shocked by it.”
Lisa Alberta
Gym Marketing Manager
Plus all these extra trainings & resources!
Inside The Profitable Website Launchpad, you’ll have everything you need to create a beautiful, effective, and profitable site for your business as you work through the course in real-time.
But I want to give you the boost you need to get your site into the world faster with as many eyes on it as possible. So I’m also giving you a few more resources to help you as you take back control and bring your brand into its next chapter.
TurboTraffic
Mini-Course
You’ve created a website that’s perfectly primed to convert. Now it’s time to pour fuel on the fire and get that site in front of as many eager eyeballs as possible. But with so many traffic strategies out there, it’s easy to get stuck in analysis paralysis.
In this mini-course, we’ll cut through the noise and zero in on the traffic sources that make sense for YOUR business. You’ll learn:
- The pros and cons of SEO, PPC, social media ads, and more
- How to avoid the costly "spray and pray" approach to traffic
- My step-by-step system for choosing the right traffic mix for your biz
Pro Site Branding Makeover Kit
You’ve created a website that’s perfectly primed to convert. Now it’s time to pour fuel on the fire and get that site in front of as many eager eyeballs as possible. But with so many traffic strategies out there, it’s easy to get stuck in analysis paralysis.
In this mini-course, we’ll cut through the noise and zero in on the traffic sources that make sense for YOUR business. You’ll learn:
- The pros and cons of SEO, PPC, social media ads, and more
- How to avoid the costly "spray and pray" approach to traffic
- My step-by-step system for choosing the right traffic mix for your biz
By the end, you’ll have a clear roadmap for driving high-quality leads to your shiny new site, without blowing your budget or spinning your wheels.
The PWL Fast-Track Launch Planner
You’ve created a website that’s perfectly primed to convert. Now it’s time to pour fuel on the fire and get that site in front of as many eager eyeballs as possible. But with so many traffic strategies out there, it’s easy to get stuck in analysis paralysis.
In this mini-course, we’ll cut through the noise and zero in on the traffic sources that make sense for YOUR business. You’ll learn:
- The pros and cons of SEO, PPC, social media ads, and more
- How to avoid the costly "spray and pray" approach to traffic
- My step-by-step system for choosing the right traffic mix for your biz
By the end, you’ll have a clear roadmap for driving high-quality leads to your shiny new site, without blowing your budget or spinning your wheels.
Enroll today to get the entire PWL System + all Bonuses
Best Value
One Payment of $597
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Standard Feature
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Another Great Feature
14-Day No-Questions-Asked Money Back Guarantee
The Profitable Website Launchpad helps you start, write, design, and launch your site in 30 days or less. If, after enrolling, you feel the step-by-step training, professionally designed and conversion-optimized templates, and coaching & community support don’t provide everything you need to create a client-generating, profitable website for your service business…
We’ll refund 100% of your investment, no questions asked.
“We trusted [all his] recommendations. We switched everything over to what he talked about. It was much easier. It was much smoother. And on a random Wednesday night, we sold one of the largest projects we’ve ever sold to a really high-end client.
The customer was like “yeah, I’m super happy with your company. Super happy with what I see on the website. This is exactly what I want.” Boom, fully remote, never even met the person or shook their hand. It was one of the biggest projects we’ve ever done. It was over six figures”
Collin Winfrey
Exterior Contractor
Nicole van der Westhuizen
Domestic Staffing Agency Owner
“It started by 50 people looking per month at the website, now it’s close to a thousand. It’s not just a website, but a website people don’t go past—they stay on.”
Steve Hassall
Landscaper
Got some Qs? I got As!
I could barely figure out MySpace. There’s no way I could build a site! Can I do this if tech is a lost cause for me?
If the thought of diving into website tech sounds about as fun as scheduling a root canal without anesthesia, you’re not alone.
Wanna know a secret? I’m a professional web designer, and coding? Not my jam.
But I’m a wiz with Elementor. Elementor is where the magic happens for folks like us, and it’s exactly what I teach you inside PWL. It’s a completely customizable drag-and-drop WordPress plug-in that makes creating your website a lot less scary.
But there will always be a short learning curve anytime you learn something new. So I’ll teach you how to master all the ins and outs of Elementor to save you hours of Googling, YouTubing, and headbanging your keyboard. Give yourself 60 minutes, and you’ll have so much fun that you’ll be ready to create a website for everyone you know. (You get a website, you get a website, and you get a website!)
I could barely figure out MySpace. There’s no way I could build a site! Can I do this if tech is a lost cause for me?
If the thought of diving into website tech sounds about as fun as scheduling a root canal without anesthesia, you’re not alone.
Wanna know a secret? I’m a professional web designer, and coding? Not my jam.
But I’m a wiz with Elementor. Elementor is where the magic happens for folks like us, and it’s exactly what I teach you inside PWL. It’s a completely customizable drag-and-drop WordPress plug-in that makes creating your website a lot less scary.
But there will always be a short learning curve anytime you learn something new. So I’ll teach you how to master all the ins and outs of Elementor to save you hours of Googling, YouTubing, and headbanging your keyboard. Give yourself 60 minutes, and you’ll have so much fun that you’ll be ready to create a website for everyone you know. (You get a website, you get a website, and you get a website!)
I could barely figure out MySpace. There’s no way I could build a site! Can I do this if tech is a lost cause for me?
If the thought of diving into website tech sounds about as fun as scheduling a root canal without anesthesia, you’re not alone.
Wanna know a secret? I’m a professional web designer, and coding? Not my jam.
But I’m a wiz with Elementor. Elementor is where the magic happens for folks like us, and it’s exactly what I teach you inside PWL. It’s a completely customizable drag-and-drop WordPress plug-in that makes creating your website a lot less scary.
But there will always be a short learning curve anytime you learn something new. So I’ll teach you how to master all the ins and outs of Elementor to save you hours of Googling, YouTubing, and headbanging your keyboard. Give yourself 60 minutes, and you’ll have so much fun that you’ll be ready to create a website for everyone you know. (You get a website, you get a website, and you get a website!)
I could barely figure out MySpace. There’s no way I could build a site! Can I do this if tech is a lost cause for me?
If the thought of diving into website tech sounds about as fun as scheduling a root canal without anesthesia, you’re not alone.
Wanna know a secret? I’m a professional web designer, and coding? Not my jam.
But I’m a wiz with Elementor. Elementor is where the magic happens for folks like us, and it’s exactly what I teach you inside PWL. It’s a completely customizable drag-and-drop WordPress plug-in that makes creating your website a lot less scary.
But there will always be a short learning curve anytime you learn something new. So I’ll teach you how to master all the ins and outs of Elementor to save you hours of Googling, YouTubing, and headbanging your keyboard. Give yourself 60 minutes, and you’ll have so much fun that you’ll be ready to create a website for everyone you know. (You get a website, you get a website, and you get a website!)
I could barely figure out MySpace. There’s no way I could build a site! Can I do this if tech is a lost cause for me?
If the thought of diving into website tech sounds about as fun as scheduling a root canal without anesthesia, you’re not alone.
Wanna know a secret? I’m a professional web designer, and coding? Not my jam.
But I’m a wiz with Elementor. Elementor is where the magic happens for folks like us, and it’s exactly what I teach you inside PWL. It’s a completely customizable drag-and-drop WordPress plug-in that makes creating your website a lot less scary.
But there will always be a short learning curve anytime you learn something new. So I’ll teach you how to master all the ins and outs of Elementor to save you hours of Googling, YouTubing, and headbanging your keyboard. Give yourself 60 minutes, and you’ll have so much fun that you’ll be ready to create a website for everyone you know. (You get a website, you get a website, and you get a website!)
Jerome McCuin
Shipping Provider
“Life is already going smoother with the new website and I can see the quote requests flowing through to my team. Even I am surprised at what came from my own fingers thanks to good guidance. Plus I saved a ton of back and forth with a designer.
Thanks for making such an honest, straightforward, no-nonsense program.”
Gilbert Russell
Retail Consultant
“What you’ve built here is just brilliant. It only took me two really focused days to create all the content and then build the site out. It’s so easy to get overwhelmed with something like this, but it was all so smooth.
What I have now is worth way more than what I paid for the program, I really want to thank you for creating it.”
Jon Moraglia
Drone Photographer
“I found Wes on youtube and looked into his paid course. Let me tell you, I was so skeptical lol. But… what I have learned in this course over the last month is WAY MORE than I have EVER learned over the last 18 months of miscellaneous research and my entrepreneurship/marketing class.
EVERY part of my business has changed. The course opened up so many other doors that were not even talked about.”
Nicole van der Westhuizen
Domestic Staffing Agency Owner
Steve Hassall
Landscaper
“It’s the first time in multiple tries… Wix, Squarespace, WordPress, etc., that I’ve actually been able to put a website together. It’s so easy to follow even a novice can figure it out.”
Jerome McCuin
Shipping Provider
“Thanks Wes for the well-made course and weekly untiring support. Made this website mine and work for my own industry and service. Couldn’t have done this in less than a week without your help.”
Gilbert Russell
Retail Consultant
“Thank you for this awesome program. I am enjoying your friendly step by step process and I am blown away at the content I am writing.
Definitely couldn’t have done this without this program.”
Jon Moraglia
Drone Photographer
“I must say… Your templates, Elementor Pro itself, the way you teach the stuff? It’s amazing. I revamped my website over the weekend.
Tks a lot for putting out something that makes it SO easy to come up with a compelling website!!“
So…Is The Profitable Website Launchpad right for you?
Good Q!
The Profitable Website Launchpad isn’t for everyone. And I don’t want you spending your valuable time, money, and effort building your own website if it isn’t the absolute best choice for you and your business. So, let’s make sure PWL is 100% right for you before you jump in.
PWL is a PERFECT fit for you if:
You're a service business owner...
Who’s ready to stop the day-in, day-out boots-on-the-ground hustle and content creation madness and finally have an automated marketing system for driving traffic, capturing leads, and increasing sales.
Marketing for service businesses is completely different from marketing for ecomm, online courses, affiliate marketing, or any other type of business. it’s about building trust, not just transactions. If you’re a local service provider, that might mean having you in their home to organize their playroom, replace their windows, or clean their gutters. If you’re an online service provider, that might mean being vulnerable enough to hire you as their nutritional coach, parenting coach, copywriter, or therapist.
Your customers goes through a different buying process than someone grabbing the latest viral cleaning product on Amazon.
And that’s good news because there is a proven and perfected process for coaching your customer through a buying decision on your website. PWL arms you with the tools to answer your client’s calls for help, wrapped up in a website that works as hard as you do.
PWL is a PERFECT fit for you if:
You're a service business owner...
Who’s ready to stop the day-in, day-out boots-on-the-ground hustle and content creation madness and finally have an automated marketing system for driving traffic, capturing leads, and increasing sales.
Marketing for service businesses is completely different from marketing for ecomm, online courses, affiliate marketing, or any other type of business. it’s about building trust, not just transactions. If you’re a local service provider, that might mean having you in their home to organize their playroom, replace their windows, or clean their gutters. If you’re an online service provider, that might mean being vulnerable enough to hire you as their nutritional coach, parenting coach, copywriter, or therapist.
Your customers goes through a different buying process than someone grabbing the latest viral cleaning product on Amazon.
And that’s good news because there is a proven and perfected process for coaching your customer through a buying decision on your website. PWL arms you with the tools to answer your client’s calls for help, wrapped up in a website that works as hard as you do.
PWL is a PERFECT fit for you if:
You're a service business owner...
Who’s ready to stop the day-in, day-out boots-on-the-ground hustle and content creation madness and finally have an automated marketing system for driving traffic, capturing leads, and increasing sales.
Marketing for service businesses is completely different from marketing for ecomm, online courses, affiliate marketing, or any other type of business. it’s about building trust, not just transactions. If you’re a local service provider, that might mean having you in their home to organize their playroom, replace their windows, or clean their gutters. If you’re an online service provider, that might mean being vulnerable enough to hire you as their nutritional coach, parenting coach, copywriter, or therapist.
Your customers goes through a different buying process than someone grabbing the latest viral cleaning product on Amazon.
And that’s good news because there is a proven and perfected process for coaching your customer through a buying decision on your website. PWL arms you with the tools to answer your client’s calls for help, wrapped up in a website that works as hard as you do.
However…
You have an ecomm or online course business…
PWL’s genius lies in its focus on service businesses and their unique needs. These formulas and frameworks work for both in-person and online service businesses but aren’t necessarily meant to convert buyers for digital or physical products at scale. So, while you could use Step 3 to set up and create a lead magnet and Step 4 to efficiently and effortlessly build out your website, Steps 1 & 2 wouldn’t apply to you. This might not be the best use of your investment.
You don’t have any, and I mean any, time available to work on your website…
The Profitable Website Launchpad was designed to help you create your website in 30 days if you spent about 1-2 hours a day Monday-Friday over four weeks. Some students take 6-8 weeks and some power through it in 2. There is no pressure and no timeline. PWL is meant to serve your life and your business where you are, not the other way around.
But it will require you to invest a small amount of time over a few weeks or even a month or two. If you truly do not have that time available and you can invest in a copywriter and designer, then that route might be a better fit for you.
However, if you’re simply worried about time and project management, we’ve created specific resources inside PWL to help you stay focused, stay motivated, and stay on track as you work towards getting your site launched and live.
Nicole van der Westhuizen
Domestic Staffing Agency Owner
Steve Hassall
Landscaper
“It’s the first time in multiple tries… Wix, Squarespace, WordPress, etc., that I’ve actually been able to put a website together. It’s so easy to follow even a novice can figure it out.”
“Thanks Wes for the well-made course and weekly untiring support. Made this website mine and work for my own industry and service. Couldn’t have done this in less than a week without your help.”
Jerome McCuin
Shipping Provider
“Thanks Wes for the well-made course and weekly untiring support. Made this website mine and work for my own industry and service. Couldn’t have done this in less than a week without your help.”
Jerome McCuin
Shipping Provider
“Thanks Wes for the well-made course and weekly untiring support. Made this website mine and work for my own industry and service. Couldn’t have done this in less than a week without your help.”
Jerome McCuin
Shipping Provider
“Thanks Wes for the well-made course and weekly untiring support. Made this website mine and work for my own industry and service. Couldn’t have done this in less than a week without your help.”
Jerome McCuin
Shipping Provider
“Thanks Wes for the well-made course and weekly untiring support. Made this website mine and work for my own industry and service. Couldn’t have done this in less than a week without your help.”
Jerome McCuin
Shipping Provider
“Thanks Wes for the well-made course and weekly untiring support. Made this website mine and work for my own industry and service. Couldn’t have done this in less than a week without your help.”
Jerome McCuin
Shipping Provider
“Thanks Wes for the well-made course and weekly untiring support. Made this website mine and work for my own industry and service. Couldn’t have done this in less than a week without your help.”
Jerome McCuin
Shipping Provider
“Thanks Wes for the well-made course and weekly untiring support. Made this website mine and work for my own industry and service. Couldn’t have done this in less than a week without your help.”
Jerome McCuin
Shipping Provider
“Thanks Wes for the well-made course and weekly untiring support. Made this website mine and work for my own industry and service. Couldn’t have done this in less than a week without your help.”
Jerome McCuin
Shipping Provider
If you’ve read this far, you owe it to yourself (and the future of your business) to answer these questions:
What would your life look like if your next 10 clients came in through your website, already sold on your service, and ready to hand you their credit card…without you having to pound the pavement networking, spend hundreds (or thousands) in ads, or hustle just to pump out content?
How would it feel to finally be crystal clear on the exact message your ideal clients needed to hear to know, without a doubt, that you are the solution to their problem…and to consistently use that message in all of your marketing to bring in the right leads every time?
How much time would you gain if you could stop struggling with tech, frozen in content paralysis, endlessly Googling “how to create a website that will make me money????”…and just simply have the exact blueprint you need to get a profitable site launched, live, and selling your service?
What would be possible if you finally had a traffic-generating machine working for your business around the clock while you focused on optimizing your service, your systems, and your brand to the level of quality you know your clients deserve?
That’s exactly what your profitable website allows you to do.
Are you ready?
Best Value
One Payment of $597
-
Standard Feature
-
Another Great Feature